Laytha

The Client

Laytha is an entrepreneurship catalyst for women in Bahrain. It aims to capture and nurture the latent spirit of women's entrepreneurship, bringing it to life with world class tools and techniques, supported by a cutting edge dedicated business center environment, delivered within a dynamic and empowering philosophy. It is a powerful and pioneering tool for advancing the growth and diversification of the economy through entrepreneurship.

The Logo

The logo is an abstract yet expressive form that communicates both the intention and spirit of the brand, telling the story of the business. The top graphic element (red motif) symbolizes the free spirit of the naturally born entrepreneur. The bottom graphic element (ripple motif) symbolizes the dynamic effect of the brand in its environment - creating ripples of change. The abstract nature of the logo allows for interpretation by the audience thus engaging them in the brand vision and creating a sense of ownership - so increasing retention and recall.

The Brand

As a brand, Laytha is ready to capitalize on the existing momentum for social change and the general growing trend for growth in the region. A consistent brand identity will enhance our ability to lead and innovate. It will set Laytha apart, making it unique. Women entrepreneurs, employees and the community at large will begin to think of Laytha in the same way, that is still something to buy. Women entrepreneurs will buy Laytha when they enroll. The brand essence of Laytha is captured in the following points:

- We are a catalyst
- We are for women
- We are for the naturally born entrepreneur - the NBE
- We are a for profit venture